Privacy Policy
Last updated: January 2026
Welcome to openheartandmind.org ("we", "our", "us"). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, which provides reviews and comparisons of the top 20 betting sites in the UK. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please note: This website is intended for users aged 18 and over. We do not knowingly collect data from minors.
1. Information We Collect
We may collect the following types of information when you use our website:
- Contact information – such as your name and email address, if you contact us or subscribe to our newsletter.
- IP address – automatically collected for security, analytics, and fraud prevention purposes.
- Cookies and similar technologies – small data files stored on your device (see Section 3).
- Usage data – including pages visited, time spent on site, browser type, device information, and referring URLs.
We do not collect payment details or facilitate gambling transactions. Any transactions take place directly with third-party betting operators.
2. How We Use Information
We use the information we collect for the following purposes:
- Analytics – to understand how visitors use our site and to measure engagement.
- Affiliate tracking – to record referrals to third-party betting operators via affiliate links, which allows us to earn commissions.
- Site improvement – to enhance content, functionality, and user experience.
- Communication – to respond to enquiries and, where you have consented, to send newsletters or updates.
- Legal compliance – to meet our legal and regulatory obligations.
We process personal data on the basis of legitimate interests, consent, or legal obligation, as appropriate under UK GDPR.
3. Cookie Policy
Our website uses the following types of cookies:
- Essential cookies – required for the basic operation of the website.
- Analytics cookies – help us understand visitor behaviour (e.g., Google Analytics).
- Affiliate/marketing cookies – track referrals to third-party betting sites so commissions can be attributed correctly.
Opt-out options: You can manage or disable cookies at any time through your browser settings or via our cookie consent banner. You may also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Please note that disabling certain cookies may affect site functionality.
4. Third-Party Links
Our website contains links to third-party casinos, betting operators, and affiliate partners. These links are provided for informational purposes, and we may receive a commission if you register or transact with those operators.
We do not control, and are not responsible for, the privacy practices, content, or policies of any third-party websites. Once you leave openheartandmind.org, any data you provide is governed by the third party's own privacy policy. We strongly encourage you to review the privacy policies of any betting site you visit.
5. Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of access – to request a copy of the personal data we hold about you.
- Right to rectification – to have inaccurate data corrected.
- Right to erasure – to request deletion of your data ("right to be forgotten").
- Right to restriction – to limit how we process your data.
- Right to data portability – to receive your data in a structured, commonly used format.
- Right to object – to object to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent – where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please contact us using the details in Section 7. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
Visitors from other jurisdictions (e.g., US residents under CCPA/CPRA) may have additional rights; please contact us to make a request.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Specifically:
- Analytics and usage data is retained for up to 26 months.
- Contact details provided via enquiries are retained for up to 24 months after the last correspondence.
- Cookie retention periods vary by cookie type and are described in our cookie consent tool.
Once data is no longer required, it is securely deleted or anonymised.
7. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your information, please contact us:
- Email: [email protected]
- Website: openheartandmind.org
We aim to respond to all requests within 30 days.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.