Affiliate Disclosure
Last updated: January 2026
Welcome to openheartandmind.org. We believe in full transparency with our readers, so this page explains how our website is funded and what that means for you.
How We Earn Money
openheartandmind.org is an affiliate website. This means that when you click on certain links on our site — including links to betting sites, casinos, and bookmakers featured in our "Top 20 Betting Sites UK" guides and reviews — and subsequently register an account, deposit funds, or place bets, we may receive a commission from the operator at no additional cost to you.
These affiliate commissions are what allow us to keep our content free for all readers and to continue researching, testing, and reviewing UK betting sites.
Editorial Independence
Our commercial relationships do not influence our editorial content. Rankings, ratings, and reviews on openheartandmind.org are based on our own research and assessment criteria, which may include licensing and safety, odds and markets, bonuses and free bet offers, payment methods, customer support, and overall user experience.
Operators cannot pay to improve their ranking or to alter the conclusions of a review. Where a placement is sponsored rather than editorially determined, it will be clearly labelled as such.
How to Identify Affiliate Links
You can recognise affiliate or commercial links on our site in the following ways:
- Buttons and links labelled "Visit Site", "Claim Bonus", "Bet Here", or similar call-to-action text are typically affiliate links.
- Links within our top lists, comparison tables, and review pages that redirect you to an operator's website are generally monetised.
- Any content that is paid for or sponsored by an operator will be clearly marked with a label such as "Sponsored", "Paid Promotion", or "Advertisement Feature".
UK Compliance Statement
openheartandmind.org aims to comply with the rules and guidance set out by the UK Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP Code), which require that affiliate marketing and advertising content be clearly identifiable. We also take account of guidance from the Competition and Markets Authority (CMA) regarding online endorsements and reviews.
We only promote gambling operators that hold a valid licence from the UK Gambling Commission (UKGC), and we encourage all readers to verify an operator's licence status before registering.
Your Responsibility as a Reader
By using this website, you acknowledge and agree that:
- You are responsible for verifying that you are 18 years of age or older and legally permitted to gamble in your jurisdiction.
- You should always read the full terms and conditions of any bonus, free bet, or promotional offer directly on the operator's website, as offers may change after our content is published.
- While we make every effort to keep information accurate and up to date, we cannot guarantee that all details (odds, offers, bonuses) are current at the time you read them.
- openheartandmind.org is not a gambling operator and does not accept bets or handle player funds. Any disputes must be raised directly with the relevant operator.
- Gambling involves risk. Please gamble responsibly and only wager what you can afford to lose.
Help and Support
If gambling stops being fun, free and confidential support is available:
- GamCare — www.gamcare.org.uk — 0808 8020 133
- BeGambleAware — www.begambleaware.org
- GamStop — www.gamstop.co.uk (free national self-exclusion scheme)
Contact Us
If you have any questions about this Affiliate Disclosure or our commercial relationships, please contact us via the contact page on openheartandmind.org.
18+ | BeGambleAware.org | Please gamble responsibly.